Postcards from the Vineyard: Exploring the World of Wine Tourism
On: 06/17/2010 Views: 10
In the book, In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism, author George M. Taber took on the task (someone had to do it) of visiting a dozen of the most breathtakingly beautiful wine regions around the globe. What he came back with is a travel guide for oenophiles that also serves as a primer on how and why winemakers are increasingly turning themselves into destination sites. In addition, Taber's tour opens a window on the growing segmentation of the travel industry as a whole and offers lessons about competitive advantage and marketing that apply to all consumer-driven businesses.