Gartner Says Marketing Spending by High Tech and Telecom Providers Will Increase in 2010
On: 06/17/2010 Views: 11
Marketing spending among high-tech and telecom providers (HTTPs) is picking up in 2010, according to a survey by Gartner, Inc. The survey found that 44 percent of 2010 HTTP marketing budgets will be flat compared with 2009, 41 percent will increase and only 15 percent are likely to decrease. This compares favorably to 2009 when more than half of providers' marketing organizations took cuts in their budgets compared to 2008.