Realigning the Business IT Alignment Model

This paper proposes changing the "square" Henderson/Venkatraman Strategic Alignment model to a "triangle" Process Alignment Model by merging the IT strategy and business strategy domains because "IT Doesn't Matter"!

This paper suggests a new integrative perspective on business IT alignment as IT is becoming entwined with almost all business functions. As a consequence, the strategic value of IT is decreasing and IT is becoming a commodity. Therefore, we argue that the IT strategy domain in the Strategic Alignment model can be merged with business strategy and propose processes as the mediator between business aspects and IT aspects. We coin this alignment model the Process Alignment Model.

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