Search Engine Optimization: Being Found Depends on Dropping Hints?

A research study on the online search behavior of customers in the US. The key finding? Online search is inseparable from offline "hints".

Search Engine Optimization aka SEO is the buzzword that the eBusiness leader lives by. Be found on Google or perish is the new mantra. Really? Should the focus on being found be replaced with a drive to be seen? In other words, it is true that customers use keywords to find you, but you can influence the keywords they search for? That, my dear Watson, is the elephant in the room eStrategists ignore!