Turning customization into a competitive advantage
On: 02/13/2009 Views: 22
A walk through the aisles of your local super- and hypermarkets reveals an explosion in the number and variety of customized products: bundle packs, gift packs, special display presentations, shelf ready packaging (SRP) and more. The objective is to seduce the consumer directly in the store. With a widely cited statistic showing 60 to 80 percent of final buying decisions made in stores, the fight for the consumer’s eye is shifting from the TV and computer screens to the shelves.