“The lesson that capitalist countries needed to combine the efficiency of markets with the broader values of community … did not come to them easily. It took the calamitous collapse of the Victorian era of globalization — into worldwide war, followed by extreme left wing revolution in Russia, extreme right wing revolution in Italy and Germany, militarism in Japan, the Great Depression, unprecedented<br />
financial volatility and the shrivelling up of world trade.” John Gerard Ruggie, Weil Director, Center for Business and Government, Harvard University
Nothing in life that is worth having comes easily. The problem is that sometimes we do not know what is worth having and sometimes we do not want to make the effort. It is not our DNA but values that make us "human." Corporations are nothing but a reflection of the humans or animals - as the case might be, who manage them.
This issue of values is seeped in morality. But it transcends the pursuit of the soul for it is not a matter of faith but fact that there is a deep rooted connection between values and profitability.
The question is: are you ready to make the effort?