eMarketing: The Digital Purchase Funnel

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.

One of the toughest decisions you, as an eBusiness Head, will take is on is: if, when and where to advertise. Most managers tend to buy ads at "flavor of the month" or "name brand" sites. Fair enough. This world would be a sad place without sheep following the herd!

For the rest of you, this is a sophisticated decision that must factor in the objective of each ad campaign and the value a site provides. Some sites are good for awareness; some others for the purchase decision. Both are important. You must have a plan to take advantage of them.

Easier said than done!

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.

Download (Please login and scroll down)

Download Document: Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.
Download


Related Categories




Related Topics



Related Articles


Digital Disruptions: Technology Innovations Powering 21st Century Business

 Digital Disruptions: Technology Innovations Powering 21st Century Business identifies seven disruptions companies need to prepare for: new media, augmented reality, social power, information transparency, digital spectrum, new platforms and a smart...

Digital Marketing Strategy Guide

This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the ...

e_Business Strategy - Customer Relationship Management (CRM)

This paper discusses e-Business basics on online customer relationship management (CRM) or eCRM

Small Business e_Commerce: Handling Returns

This paper discusses the issue of ecommerce returns and how to process them.

Social Media Planning for B2B Companies

This whitepaper aims to serve as a reference and planning tool for B2B Web 2.0/ social media initiatives by answering a simple question: How to leverage Web 2.0?


Posted on 03/26/2009 by


eMarketing: The Digital Purchase Funnel author Webmaster1

Webmaster1

Signup For ThoughtLeader









Subscribe


CIO Index

Our Focus is On Your Agenda

CIO Index is the world's largest professional network for CIOs - of the CIO, for the CIO, by the CIO. 

Over 70,000 CIOs and other IT Executives use CIO Index to Learn, Network and Share.

 

Cioindex, Inc.

  • (+1) 800-309-3550
  • Mon - Fri 9:00am - 5:00 pm
  • 115 Franklin Tpke, Mahwah, NJ 07430