eBusiness Strategy Case: Used Book Sellers

This case study shows how used book sellers solved their business problems using a multi-channel strategy.


Should a business go online? Can a web channel co-exist with other channels? How should a business manage all its channels? The list of questions, for a business in a multi channel world, is endless. This case study shows how used book sellers solved their business problems using a multi-channel strategy. Good Read!

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Posted on 03/26/2009 by


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