Balanced Scorecard Case Study – Aligning Individual Performance With Business Strategy


Are there ways to align individual goals and incentives with those of the organization? Can the Balanced Scorecard help? This case study explores this issue in depth.


This case study uses material drawn from project work undertaken for a UK based financial services firm to look at two issues related to the performance management of individuals. Firstly, the need for a personal goal setting process that is both economical to deploy and effective in triggering changes in the behavior of individuals. Secondly, the related need for the content and process of this type of system to be closely aligned to the overall aims of the organization.




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