Best Practices in B2B Marketing

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

Download Document: Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.

Related Categories

Related Topics

Related Articles

10 Social Media Tips

Kodak's chief blogger shares their experience with social media marketing - what is social media? how can it help your business? what are social media best practices? Although directed at small businesses, this advice is applicable to the enterprise...

5 Social Media Best Practices

This whitepaper discusses five best practices for business to business (B2B) marketing.

7 things a CxO should know about eBusiness

Building Brands Online

 This research study provides insight into using online marketing, especially interactive advertising, to build brands.

Can Social Media Advertising Work?

A new medium demands a new approach to advertising, one ad executive argues.

Creating a Social Media Strategy

 This paper presents the eight essential elements of a social media strategy and policy.

Developing a Social Brand

This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.

Digital Darwinism

This research study identifies the imperatives for players in the e-business value chain - focused on marketing-agency-media.

Digital Marketing Strategy Guide

This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the ...

eBusiness Marketing

e-Business Marketing Metrics

 This whitepaper discusses e-business marketing planning and e-business metrics to measure the success of the e-marketing plan.

eBusiness Strategy Case: Used Book Sellers

This case study shows how used book sellers solved their business problems using a multi-channel strategy.

eMarketing: Ad Reaction?

A reaction can be positive or negative. Which one is your online ad getting?

eMarketing: The Digital Purchase Funnel

The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.

eStrategy: Changing Course

eStrategy: eBusiness Rainbow and Your Pot of Gold

What does website design have to do with eStrategy? Everything. Read On...

Finding a Home for eBusiness

It has been over a decade and businesses are still struggling with the correct organizational alignment for eBusiness. The issue of “correct” organizational alignment is of tremendous significance to companies that are blending eBusiness into their ...

How Are Marketers Using Social Media to Grow Their Businesses?

It appeared that this industry report is the bible of social media marketing - one could not take a turn on the social media marketing highway and not run into it. Well, it did not disappoint. This is indeed a good tool for the social media marketer...

Improving Online Advertising Effectiveness

Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?

Internet Marketing Value Creation Framework

What is your marketing ROI? This paper helps answer that question.

Learning About Your Customer’s Online Persona

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and gui...

New Media’s Dilemma: Behavioral Targeting vs. Consumer Privacy

What will help you win the battle between privacy rights and behavioral targeting? Dig deep, young man...

Online Marketing - Grown Up Digital

 An excellent presentation on marketing to the next generation.

Remote Clicks That Do More Than Just Change Channels

The future of convergence is here. If it clicks, marketing will not be the same...

Research – Does Behavioral Targeting work?

Are marketers wrong when they claim that customers want advertisements tailored to their interests.

Simple Social Media Strategy Template

This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy - diagnostic, strategy development, implementat...

Social Advertising Best Practices

These best practices are designed to help create a social marketing program that leverages the medium effectively without creating a legal and ethical nightmare for you.

Social Marketing Playbook

This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.

The Basics of Strategic eMarketing

The Value of Social Media

Social media is important to creating business value - just how important is it? This research paper answers that question. It introduces a "social media ecosystem" framework to help understand what businesses and customers accomplish using social me...

Transactional Messaging: the Next Big Wave in E-mail and Multichannel Marketing

Turning customization into a competitive advantage

Turning customization into a competitive advantage

Posted on 06/07/2011 by

Best Practices in B2B Marketing author sourabhhajela



For ThoughtLeader

CIO Index

Our Focus is On Your Agenda

CIO Index is the world's largest professional network for CIOs - of the CIO, for the CIO, by the CIO. 

Over 75,000 CIOs and other IT Executives use CIO Index to Learn, Network and Share.


Cioindex, Inc.

  • (+1) 800-309-3550
  • Mon - Fri 9:00am - 5:00 pm
  • 375 North Stephanie St., Ste 1411, Henderson, NV 89014