Business Model Innovation: The End of Advertising As We Know It
Traditional advertising players - broadcasters, distributors and advertising agencies – will need innovative new approaches to respond to major industry shifts underway.
A combination of forces is changing industries around us. In my opinion, no industry is exempt; it is only a matter of time. The biggest changes are being forced by the internet. It has changed customer psychographics. The attached abstract is a good reminder to all of us - our business needs to respond!
Download (please login and scroll down)
Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.Download
This excellent article presents both the imperative and process for innovation. Must read! This paper describes a holistic, multidisciplinary framework that enables organizations to take a strategic approach to innovation. This excellent presentation provides an in-depth overview to strategic planning. This presentation discusses the imperative for information technology innovation, the emerging role of the CIO in fostering IT innovation, and effective IT organization practices that implement the CIOs innovation agenda. This series of papers sets the innovation agenda for the CIO. As the role evolves from being the head of IT to that of a business leader driving business value there are additional demands placed on the CIO. How should a CIO run IT for effectiveness?... This article presents a framework for innovation management for sustainable business value and discusses different kinds of value creation and operating contexts within this framework. This brief paper describes novel ways that imaginative companies are gaining competitive advantage by breaking the rules of engagement with consumers. IT Business Case Template with step by step guide you can use to assess value of IT projects - costs, benefits, and risks.
This presentation introduces "killer" innovation as "significant and highly profitable departures from current offerings or practices that are difficult to imitate" and proposes that it is a better way to innovate.
This paper discusses six concepts that, in the authors' opinion, have fundamentally shaped the meaning of innovation management in the past 25 years. Technology enables business strategy. Does technology drive business strategy? This paper discusses the latter in great depth Do companies that leverage IT produce more business value than those that don't? Erik Brynjolfsson, in this interview, argues that not only is the answer a resounding yes it is even more overwhelmingly "YES" for IT dependent industries. This presentation explains what a business model is and how to use it for value creation. Excellent read!
Posted on 05/20/2009 by