Making the Most of Customers


Making the Most of Customers

Henry Ford once said "If I had asked customers what they wanted, they would have told me they wanted a faster horse." In other words: asking isn't enough. The most innovative companies--like Netflix--go to great lengths to actually stand in customers' shoes. This gives them the knowledge and the confidence to expand beyond their core competencies, think outside the box, and adjust their business dynamically to consumer needs.

 

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Posted on 05/20/2009 by


Making the Most of Customers author sourabhhajela

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