Making the Most of Customers

Making the Most of Customers

Henry Ford once said "If I had asked customers what they wanted, they would have told me they wanted a faster horse." In other words: asking isn't enough. The most innovative companies--like Netflix--go to great lengths to actually stand in customers' shoes. This gives them the knowledge and the confidence to expand beyond their core competencies, think outside the box, and adjust their business dynamically to consumer needs.


Download (please login and scroll down)

Download Document: Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.

Related Categories

Related Topics

Related Articles

Posted on 05/20/2009 by

Making the Most of Customers author sourabhhajela


Signup For ThoughtLeader


CIO Index

Our Focus is On Your Agenda

CIO Index is the world's largest professional network for CIOs - of the CIO, for the CIO, by the CIO. 

Over 75,000 CIOs and other IT Executives use CIO Index to Learn, Network and Share.


Cioindex, Inc.

  • (+1) 800-309-3550
  • Mon - Fri 9:00am - 5:00 pm
  • 375 North Stephanie St., Ste 1411, Henderson, NV 89014