This paper presents the eight essential elements of a social media strategy and policy.
" Written for the government, these essential elements can be adapted to any commercial organization.
"The study begins to answer the question, what are the core elements of a government social media policy? Our analysis identified eight essential elements for a social media policy:
1) employee access,
2) account management,
3) acceptable use,
4) employee conduct,
5) content,
6) security,
7) legal issues, and
8) citizen conduct"
"
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