This paper outlines the key challenges of social data, proposes a value-based framework for social analytics, and recommends clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action—both today and in the longer term.
A Framework for Social Analytics
- November 28, 2018
- Webmaster Cioindex
- Expert Editor - IT Management
Signup for Thought Leader
Get the latest IT management thought leadership delivered to your mailbox.