A Framework for Social Analytics


This paper outlines the key challenges of social data, proposes a value-based framework for social analytics, and recommends clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action—both today and in the longer term.

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Posted on 09/28/2011 by


A Framework for Social Analytics author sourabhhajela

sourabhhajela

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