Asia's Insurers to Focus on Customer Experience in 2012; IDC Financial Insights predicts Data Integration and Analytics Projects to be on the Rise
On: 11/29/2011 Views: 59
Insurers are facing increasingly savvy, demanding and capricious customers. IDC Financial Insights predicts that to better manage client relationships in 2012, insurers in Asia/Pacific will be thinking more strategically about organizing, synchronizing and consolidating disparate customer information to create a "single version of the truth". They will also be making investments in analytics to gain deeper insights into their policyholders and to tailor-make more appropriate products and customer experiences.