Asia's Insurers to Focus on Customer Experience in 2012; IDC Financial Insights predicts Data Integration and Analytics Projects to be on the Rise

Asia's Insurers to Focus on Customer Experience in 2012; IDC Financial Insights predicts Data Integration and Analytics Projects to be on the Rise author Webmaster1 On: 11/29/2011 Views: 54

 

 

Insurers are facing increasingly savvy, demanding and capricious customers. IDC Financial Insights predicts that to better manage client relationships in 2012, insurers in Asia/Pacific will be thinking more strategically about organizing, synchronizing and consolidating disparate customer information to create a "single version of the truth". They will also be making investments in analytics to gain deeper insights into their policyholders and to tailor-make more appropriate products and customer experiences.

 

 



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