'Great by Choice': Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two
On: 11/30/2011 Views: 66
In Great by Choice: Uncertainty, Chaos, and Luck -- Why Some Thrive Despite Them All, Jim Collins and Morten Hansen suggest that even in the most tumultuous business conditions, we can choose to be great. In the second half of a two-part interview with Knowledge@Wharton and Wharton management professor Michael Useem, they start out discussing how successful businesses deliver returns that are a minimum of 10 times the industry index over a 15-year period. They also explain why companies don't have to be the most innovative but instead, can be "innovative enough"; the critical importance of "zooming out" and "zooming in" to get your bearings in any situation; and when and how to introduce change in an organization.