The solution - you guessed it - is to apply a differentiated approach to each imperative. How does one create such a nuanced IT Strategy?
Often, the article suggests, IT Strategy is a "one trick pony" i.e. strategists apply the same solution to all the imperatives - problems, issues, opportunities etc. - in the organization. The result is sub optimal performance of IT investments. The solution - you guessed it - is to apply a differentiated approach to each imperative. How does one create such a nuanced IT Strategy?