Pricing Strategies and Tactics
This presentation discusses pricing strategy - what is price competition? what is value pricing? how to price for market entry? how to leverage discounts? what are the legal implications of pricing. The presentation was created for marketing managers but the insights are also for CIOs who are pricing their services to run IT as an internal services business.
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In this series, we will discuss IT Value - from its definition to a framework to measure and track it
This presentation discusses the challenges of business it alignment - what is business it alignment? what are business process priorities? what are managed IT services? This paper discusses the benefits from implementing information technology service pricing. This working paper presents the "Cranfield Enterprise Model:" A framework for business information modeling. This article discusses the implications of pricing services and proposes a framework that reconciles pricing with customer perception of value. This presentation makes the connection between information technology service management (ITSM) and business it alignment. This paper discusses an approach to develop costs and pricing model in a shared IT services environment. This presentation discusses implementing effective pricing strategy for services, describes revenue management and details putting service pricing into practice. The principles can be adapted for IT as a business - internal services organization. This enterprise information technology strategic plan recommends leverages existing IT capability to improve IT services. It can be used as a template to create an IT strategy plan for your organization. This presentation describes some leading practices for financial management at information technology organizations - the model is IT as an internal business or internal service organization. Good discussion. Let’s face it. An IT organization that has to justify its budget as a “cost center” has lost the respect of the business community somewhere along the line. Have shared services been put out to pasture? Not exactly! This presentation discusses pricing for services. The lessons here are applicable to pricing for information technology services as well. Of late, there is a lot of emphasis on IT ROI. While this is commendable, extending this argument to convert the IT Organization into a profit center is taking it to another extreme. For example, are HR, finance, and marketing profit centers? Why no... This whitepaper discusses various price models for information technology (IT) services which can be used in a chargeback framework, and/or to run IT like a business. Very good discussion! This paper discusses managing information technology as a business - not a supplier or cost center but a fully functioning business value creator. This whitepaper discusses using service resource planning to leverage IT resources for maximum business value — "both for your IT business and the wider business that IT serves." This paper discusses different factors and models used to price products and services - the general discussion can be used to create a pricing model for IT products and services. This white paper discusses unit of work model pricing model for application services - identifying, measuring and pricing units of work is described for outsourcing work that can be adapted for an internal IT organization run as a business as well. This presentation discusses a research study into pricing objectives and methods used in the service sector in Greece. It includes a good discussion on the different pricing objectives and methods before applying them to the service sector it studied... This presentation discusses the key pricing strategies used by companies to create competitive advantage and realize business value. Although not directly related to IT pricing - as IT is an internal function not an independent business - it has less... The authors make a case for value driven pricing for professional services first analyzing the costs of ineffective pricing and then the key elelments of a profitable pricing strategy for professional services. The paper also introduces a framework f... As companies come to understand the magnitude of their dependence on information technology (IT), in today's fast-changing business environment, the situation demands that business executives become more involved in setting priorities and demanding ... Why do big IT Projects fail? There are many reasons. Mismanagement, new technology and immature IT Organization are amongst them. However, the most frequent reason for large project failure is organizational dynamics or politics.
Posted on 04/18/2012 by