8 Emerging Trends in Business


Grasp the latest business trends and apply them strategically. Adapt, evolve and transform with this guide.


This insightful research report focuses on eight crucial emerging trends shaping the future of business and strategy. These trends, identified based on ongoing conversations with industry leaders and comprehensive research, will have significant impacts within the next two years, fundamentally shifting the business environment for many industries and companies.

The identified trends fall into two categories. The 'Get Closer' trends aim to strengthen the interconnectedness between organizations and their stakeholders, including customers, partners, and government entities. These trends are: 'The Rewired Customer, ' examining rapidly changing consumer behavior; 'The Scale Paradox', analyzing how analytics disrupts the size factor in businesses; 'Reengineering Business Intelligence,' emphasizing the amplification of social signals; and 'Partnerships for the Future', focusing on redefining public/private cooperation.

On the other hand, the 'Reach Further' trends aim to help organizations explore new opportunities, markets, and leaders. These include 'The Responsible Enterprise', a trend illustrating the convergence of citizenship and commerce; 'Manufacturing beyond China', highlighting new global manufacturing opportunities and associated risks; 'Emerging Market Talent Strategies', examining the creation of an effective global talent model; and 'Building on the BRICs', suggesting a redrawing of the global map of opportunities and competition.

Each trend is meticulously examined, answering critical questions about its nature, driving factors, lessons learned, and how businesses can leverage these trends to their advantage. This report is an invaluable tool for any IT professional or leader seeking to understand the rapidly changing landscape of business and align their strategic planning accordingly. The primary message of the report is to 'Adapt. Evolve. Transform.' to effectively navigate the shifting currents of the modern business world.

This research report can provide CIOs with invaluable insights and strategies to navigate the evolving landscape of business trends. Here's how they can apply the learning from each trend to solve real-world problems they face:

  1. The Rewired Customer: With the changing consumer behavior, CIOs can use this trend to guide their organization in developing IT infrastructure that enhances customer engagement and personalization, providing a seamless customer experience.
  2. The Scale Paradox: This trend can help CIOs understand how data analytics can revolutionize their approach to decision-making, irrespective of their organization's size. They can leverage this knowledge to invest wisely in analytics tools and skilled personnel.
  3. Reengineering Business Intelligence: This highlights the importance of social signals in business intelligence. CIOs can use this to develop and implement strategies considering social media and other digital platforms when making informed decisions.
  4. Partnerships for the Future: This trend emphasizes public/private cooperation. CIOs can explore partnerships with public entities to address common challenges like cybersecurity, data privacy, and digital inclusion.
  5. The Responsible Enterprise: CIOs can leverage this trend to drive ethical business practices, corporate responsibility, and sustainable use of technology in their organization.
  6. Manufacturing beyond China: Understanding this trend can guide CIOs in developing robust and diverse supply chain strategies, thereby reducing dependencies and potential disruptions.
  7. Emerging Market Talent Strategies: CIOs can use this information to create effective global talent models, enhancing recruitment and retention strategies to secure the best talent from emerging markets.
  8. Building on the BRICs: CIOs can use this trend to drive expansion strategies into these markets, identifying potential opportunities and competition and developing IT infrastructures that support such growth.

In summary, when applied thoughtfully, these emerging trends can help CIOs solve real-world problems such as improving customer engagement, making data-driven decisions, diversifying supply chains, recruiting global talent, and expanding into emerging markets.




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