What is e-strategy?

e-Business is the business use of the Internet. The “use” results in a “business benefit” such as higher revenues, reduced costs or reaching an underserved market. “Internet” includes all technologies and applications enabled by the Internet.
 
e_business Strategy aka e-Strategy is an iterative process to create and/or modify an organization's business model for eBusiness:
 
  • It is a process not a point in time event
  • It is iterative - success comes after multiple - do and learn – cycles
  • The key is the creation/modification of the business model not designing websites to address business requirements
    • The former focuses on the business
    • The latter focuses on integrating emerging technology; that is the purview of IT Strategy
  • e-Strategy sets direction for the entire organization
    • It is one and the same as the "business" strategy. If one must, then eStrategy is a subset of business strategy
    • It is not "IT Strategy" for the internet. Much like business strategy drives IT Strategy, eStrategy drives IT Strategy
    • eBusiness affects the entire organization so the focus of eStrategy is on the entire business not on creating a new distribution channel or creating a customer portal or targeting a new internet based market segment
    • eStrategy focuses on creating maximum value not on creating revenues or reducing costs through the internet
eStrategy helps create shareholder value. In other words, it helps identify the "new" business model to compete in the "new" world that now includes the internet based ecosystem

What is e-Strategy?

This excellent presentation provides a crisp definition of e-strategy, and explains the key concepts essential to understanding, and implementing it. A MUST read for CIOs. (100 pages)

CIOs Guide to e-Business Strategy

This guide to e-business strategy will help you understand the key drivers behind the digital revolution, imperative for changing your organizational strategy, and IT capability to adapt, and implications on the systems, and technologies in the enter...

e-Book: The Complete Guide to e-business Strategy

This in-depth e-book walks you through the key steps in the formulation and implementation of an e-Business strategy. It also provides case studies to illustrate key e-strategy concepts. Excellent Read! (500 pages)

Introduction to e-business and e-commerce

This presentation provides an overview of e-business and e-commerce - the foundation to plan, manage and execute your electronic business strategy. (40 slides)

How Business Uses Social Media

This research report explores the use of social media for business use to find that "there remains a significant gap between expectation and reality when it comes to social media."

Creating an e-Business Strategy

This guide provides a simple introduction to e-business and provides practical guidance on developing an e-business strategy - if you are getting started with e-business, then this is a good document to read.

e-Payments Primer

This primer introduces e-payments - what is electronic funds transfer? what are the various types of electronic payments, and how do they work? what are some common applications that enable electronic payments? how do payment cards work? how do payme...

Guide to Web 2.0 Engagement

This guide - written for state government employees - provides principles, processes and tools as a starting point for making online engagement work in a web 2.0 environment. There are no checklists - this Guide offers a basic walkthrough of the iss...

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads - perhaps, closing sales as well?

Using Wikis for Collaboration

This paper looks at the wiki phenomenon and how it fits into web 2.0 to enhance collaboration among geographically dispersed teams and groups. The discussion leverages extensive literature review and case studies to provide guidance on using wikis in...
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