If there is a profound change in the enterprise because of the digital era it is the fusion of marketing and technology. CIOs have an opportunity to get a seat at the table. Learn how technology driven marketing can fundamentally remake the enterprise.
Privacy, digital trust, net neutrality, globalization are but a few of the new concepts changing your business environment thanks to a boundaryless world. Here, we discuss these topics and help the CIO craft a point of view and a response.
The third phase of the internet is upon us - from information to transaction to community, the website is now the hub of your ecosystem - online. How to leverage community and how to not be negatively affected by the rising tide of social networking? CIOs need to stay ahead of this juggernaut.